Journal

The future of holiday letting in Yorkshire

The annual holiday letting report from parent company, Sykes Holiday Cottages, has revealed that the demand for a holiday in Yorkshire has increased significantly. We take a look at some key insights from the holiday letting outlook.  

Top Locations:

Yorkshire is becoming one of the top destinations for holidaymakers. Data from travel analytics company AirDNA, has shown that the demand for a holiday in Yorkshire has increased by 99% since 2019.

Data from our parent company, Sykes Holiday Cottages, also supports this, with our data showing that the East Riding of Yorkshire is in the top 10 locations for income growth between 2022-2023.

Bridlington has seen an increase in income earnings by 10% during 2022 – 2023.

Bridlington

Earning Potential:

When letting your property for holidays it’s important to consider different pricing for various times of year.

Our dedicated team monitor market demand and adjust pricing accordingly. To ensure your property is let for the best price, we recommend you opt for our Income Maximisation tools, get in touch with our team on 01947 820949 to learn more.

We also look at the industy as a whole, and according to data and analytics provider AirDNA, the top three seasonal periods where income potential is greatest are:

  • Christmas week – 87% increase in revenue versus the week prior
  • May half-term – 47% increase in revenue versus the week prior
  •  Easter – 38% increase in revenue versus the week prior

Easter 2024 also saw a record breaking number of bookings.

Bracken Howe Lodge

Running a Successful Holiday Let:

Adding quality features to your holiday let or ensuring you have maximsed the properties potential is key to gaining bookings and improving income.

The top five most searched for features on the Sykes website were:

  1. Hot tub
  2. Wifi
  3. Pub proximity
  4. Garden
  5. Swimming pool

Top five property types for income:

  1. Unique/wow properties
  2. Detached house
  3. Farm stay
  4. Barn conversion
  5. Cottage

Kaitkyella Lodge

Industry Insights:

Below are some key insights from our parent company Sykes Holiday Cottages UK survey and bookings data:

  • £24,500 was the average turnover of a UK holiday let in 2023, versus £24,000 in 2022.
  • 8% of increase in booings year-on-year in 2023.
  • Bookings up 71% compared to pre-pandemic levels.
  • Double the amount of new owner enquries compared to 2019 volumes.

Swallow Cottage

Let with Yorkshire Coastal Cottages:

To join our community of successful holiday let owners, request your FREE owner pack which will provide you with more information and guide you in the right direction. Call us on 01947 820949 or drop into our local office in Whitby to meet our team.

*Data taken from our parent company Sykes Holiday Cottages – data from Sykes Holiday Letting Outlook Report 2024.